Updates evolution/naming-conventions.md

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evolution/naming-conventions.md

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 # Naming Conventions
-_TODO_
 
-In the interim see <https://tools.adidas-group.com/confluence/display/EA/API+Naming+Conventions>
+## General Rules
+- Use lowercase
+- Don't use acronyms
+- Avoid trailing slashes
+- Use underscore to delimit words
+
+## URI
+Every URI MUST be in in **lowercase** except for abbreviations. Abbreviations **MAY** be in **uppercase**. A URI **SHOULD NOT** contain acronyms. An URI **MUST NOT** end with a trailing slash. Underscore **MUST** be used to delimit combined words.
+
+### Query Parameters and Fragments
+Every URI query parameter or fragment MUST be in **lowercase**.
+
+### URI Template Variables
+
+### Query Parameters
+## Representation Format Fields
+
+## Relation Type Identifier
+
+## HTTP Headers
+
+