# JSON Format Conventions Any JSON-based message **MUST** conform to the following rules: 1. All JSON field names **MUST** follow the [Naming Conventions](https://adidas-group.gitbooks.io/api-guidelines/content/evolution/naming-conventions.html) (`camelCase`, American English etc.) 1. Field names **MUST** be ASCII alpha num characters, underscore (`_`) or dollar sign (`$`) 1. Boolean fields **MUST NOT** be of `null` value 1. Fields with `null` value **SHOULD** be omitted 1. Empty arrays and objects **SHOULD NOT ** be `null` (use `[]` or `{}` instead) 1. Array field names **SHOULD** be plural (e.g. `"orders": []`)