diff --git a/src/Rust/src/commands/apply.rs b/src/Rust/src/commands/apply.rs
index 18e122d4..81a6b51a 100644
--- a/src/Rust/src/commands/apply.rs
+++ b/src/Rust/src/commands/apply.rs
@@ -14,6 +14,7 @@ pub fn apply<'a>(
     package: Option<&PathBuf>,
     exe_args: Option<Vec<&str>>,
     noelevate: bool,
+    runhooks: bool,
 ) -> Result<()> {
     if wait_for_parent {
         if let Err(e) = shared::wait_for_parent_to_exit(60_000) {
@@ -21,7 +22,7 @@ pub fn apply<'a>(
         }
     }
 
-    if let Err(e) = apply_package_impl(&root_path, &app, package, exe_args.clone(), noelevate) {
+    if let Err(e) = apply_package_impl(&root_path, &app, package, exe_args.clone(), noelevate, runhooks) {
         error!("Error applying package: {}", e);
         if !restart {
             return Err(e);
@@ -37,13 +38,17 @@ pub fn apply<'a>(
 }
 
 #[cfg(not(target_os = "linux"))]
-fn apply_package_impl<'a>(root_path: &PathBuf, app: &Manifest, package: Option<&PathBuf>, exe_args: Option<Vec<&str>>, noelevate: bool) -> Result<()> {
+fn apply_package_impl<'a>(
+    root_path: &PathBuf,
+    app: &Manifest,
+    package: Option<&PathBuf>,
+    exe_args: Option<Vec<&str>>,
+    noelevate: bool,
+    runhooks: bool,
+) -> Result<()> {
     let mut package_manifest: Option<Manifest> = None;
     let mut package_bundle: Option<bundle::BundleInfo<'a>> = None;
 
-    #[cfg(target_os = "windows")]
-    let _mutex = crate::windows::create_global_mutex(&app)?;
-
     if let Some(pkg) = package {
         info!("Loading package from argument '{}'.", pkg.to_string_lossy());
         let bun = bundle::load_bundle_from_file(&pkg)?;
@@ -85,15 +90,20 @@ fn apply_package_impl<'a>(root_path: &PathBuf, app: &Manifest, package: Option<&
         }
     }
 
-    #[cfg(target_os = "windows")]
-    if !crate::windows::prerequisite::prompt_and_install_all_missing(&package_manifest, Some(&app.version))? {
-        bail!("Stopping apply. Pre-requisites are missing.");
-    }
-
     info!("Applying package to current: {}", found_version);
 
     #[cfg(target_os = "windows")]
-    crate::windows::run_hook(&app, &root_path, "--veloapp-obsolete", 15);
+    {
+        if !crate::windows::prerequisite::prompt_and_install_all_missing(&package_manifest, Some(&app.version))? {
+            bail!("Stopping apply. Pre-requisites are missing and user cancelled.");
+        }
+
+        if runhooks {
+            crate::windows::run_hook(&app, &root_path, "--veloapp-obsolete", 15);
+        } else {
+            info!("Skipping --veloapp-obsolete hook.");
+        }
+    }
 
     let current_dir = app.get_current_path(&root_path);
     if let Err(e) = shared::replace_dir_with_rollback(current_dir.clone(), || {
@@ -110,19 +120,31 @@ fn apply_package_impl<'a>(root_path: &PathBuf, app: &Manifest, package: Option<&
     }
 
     #[cfg(target_os = "windows")]
-    if let Err(e) = package_manifest.write_uninstall_entry(root_path) {
-        warn!("Failed to write uninstall entry ({}).", e);
-    }
+    {
+        if let Err(e) = package_manifest.write_uninstall_entry(root_path) {
+            warn!("Failed to write uninstall entry ({}).", e);
+        }
 
-    #[cfg(target_os = "windows")]
-    crate::windows::run_hook(&package_manifest, &root_path, "--veloapp-updated", 15);
+        if runhooks {
+            crate::windows::run_hook(&package_manifest, &root_path, "--veloapp-updated", 15);
+        } else {
+            info!("Skipping --veloapp-updated hook.");
+        }
+    }
 
     info!("Package applied successfully.");
     Ok(())
 }
 
 #[cfg(target_os = "linux")]
-fn apply_package_impl<'a>(root_path: &PathBuf, app: &Manifest, package: Option<&PathBuf>, exe_args: Option<Vec<&str>>, noelevate: bool) -> Result<()> {
+fn apply_package_impl<'a>(
+    root_path: &PathBuf,
+    app: &Manifest,
+    package: Option<&PathBuf>,
+    exe_args: Option<Vec<&str>>,
+    noelevate: bool,
+    _runhooks: bool,
+) -> Result<()> {
     // on linux, the current "dir" is actually an AppImage file which we need to replace.
     let pkg = package.ok_or(anyhow!("Package is required"))?;
 
diff --git a/src/Rust/src/commands/install.rs b/src/Rust/src/commands/install.rs
index 87bf2dcf..9d9f434e 100644
--- a/src/Rust/src/commands/install.rs
+++ b/src/Rust/src/commands/install.rs
@@ -36,7 +36,7 @@ pub fn install(debug_pkg: Option<&PathBuf>, install_to: Option<&PathBuf>) -> Res
     info!("    Package Machine Architecture: {}", &app.machine_architecture);
     info!("    Package Runtime Dependencies: {}", &app.runtime_dependencies);
 
-    let _mutex = windows::create_global_mutex(&app)?;
+    let _mutex = shared::retry_io(|| windows::create_global_mutex(&app))?;
 
     if !windows::prerequisite::prompt_and_install_all_missing(&app, None)? {
         info!("Cancelling setup. Pre-requisites not installed.");
diff --git a/src/Rust/src/commands/start.rs b/src/Rust/src/commands/start.rs
index 2f8f12bc..8186bad6 100644
--- a/src/Rust/src/commands/start.rs
+++ b/src/Rust/src/commands/start.rs
@@ -97,7 +97,7 @@ fn try_legacy_migration(root_dir: &PathBuf, app: &bundle::Manifest) -> Result<()
 
     info!("Applying latest full package...");
     let buf = Path::new(&package.file_path).to_path_buf();
-    super::apply(&root_dir, &app, false, false, Some(&buf), None, true)?;
+    super::apply(&root_dir, &app, false, false, Some(&buf), None, true, false)?;
 
     info!("Removing old app-* folders...");
     shared::delete_app_prefixed_folders(&root_dir)?;
diff --git a/src/Rust/src/update.rs b/src/Rust/src/update.rs
index f49f3444..73457277 100644
--- a/src/Rust/src/update.rs
+++ b/src/Rust/src/update.rs
@@ -143,14 +143,16 @@ fn apply(matches: &ArgMatches) -> Result<()> {
             None => bail!("Package (--package) argument is required on linux."),
             Some(p) => {
                 let (root_path, app) = shared::detect_current_manifest(p)?;
-                commands::apply(&root_path, &app, restart, wait_for_parent, package, exe_args, noelevate)
+                commands::apply(&root_path, &app, restart, wait_for_parent, package, exe_args, noelevate, true)
             }
         }
     }
     #[cfg(not(target_os = "linux"))]
     {
         let (root_path, app) = shared::detect_current_manifest()?;
-        commands::apply(&root_path, &app, restart, wait_for_parent, package, exe_args, noelevate)
+        #[cfg(target_os = "windows")]
+        let _mutex = shared::retry_io(|| windows::create_global_mutex(&app))?;
+        commands::apply(&root_path, &app, restart, wait_for_parent, package, exe_args, noelevate, true)
     }
 }
 
@@ -170,6 +172,8 @@ fn start(matches: &ArgMatches) -> Result<()> {
         warn!("Legacy args format is deprecated and will be removed in a future release. Please update your application to use the new format.");
     }
 
+    let (_root_path, app) = shared::detect_current_manifest()?;
+    let _mutex = shared::retry_io(|| windows::create_global_mutex(&app))?;
     commands::start(wait_for_parent, exe_name, exe_args, legacy_args)
 }
 
diff --git a/src/Rust/src/windows/util.rs b/src/Rust/src/windows/util.rs
index 44a2d596..52f95940 100644
--- a/src/Rust/src/windows/util.rs
+++ b/src/Rust/src/windows/util.rs
@@ -28,8 +28,9 @@ pub fn run_hook(app: &shared::bundle::Manifest, root_path: &PathBuf, hook_name:
     let args = vec![hook_name, &ver_string];
     if let Err(e) = run_process_no_console_and_wait(&main_exe_path, args, &current_path, Some(Duration::from_secs(timeout_secs))) {
         warn!("Error running hook {}: {} (took {}ms)", hook_name, e, sw.ms());
+    } else {
+        info!("Hook executed successfully (took {}ms)", sw.ms());
     }
-    info!("Hook executed successfully (took {}ms)", sw.ms());
     // in case the hook left running processes
     let _ = shared::force_stop_package(&root_path);
 }
diff --git a/src/Rust/tests/commands.rs b/src/Rust/tests/commands.rs
index 2e1da66d..a51f8366 100644
--- a/src/Rust/tests/commands.rs
+++ b/src/Rust/tests/commands.rs
@@ -41,7 +41,7 @@ pub fn test_install_apply_uninstall() {
 
     let pkg_name_apply = "AvaloniaCrossPlat-1.0.15-win-full.nupkg";
     let nupkg_apply = fixtures.join(pkg_name_apply);
-    commands::apply(&root_dir, &app, false, false, Some(&nupkg_apply), None, true).unwrap();
+    commands::apply(&root_dir, &app, false, false, Some(&nupkg_apply), None, true, false).unwrap();
 
     let (root_dir, app) = shared::detect_manifest_from_update_path(&tmp_buf.join("Update.exe")).unwrap();
     assert!(semver::Version::parse("1.0.15").unwrap() == app.version);
diff --git a/src/Velopack/VelopackApp.cs b/src/Velopack/VelopackApp.cs
index 0cea79cc..9b7c09f6 100644
--- a/src/Velopack/VelopackApp.cs
+++ b/src/Velopack/VelopackApp.cs
@@ -163,13 +163,14 @@ namespace Velopack
             VelopackHook defaultBlock = ((v) => { });
             var fastExitlookup = new[] {
                 new { Key = "--veloapp-install", Value = _install ?? defaultBlock },
-                new { Key = "--squirrel-install", Value = _install ?? defaultBlock },
                 new { Key = "--veloapp-updated", Value = _update ?? defaultBlock },
-                new { Key = "--squirrel-updated", Value = _update ?? defaultBlock },
                 new { Key = "--veloapp-obsolete", Value = _obsolete ?? defaultBlock },
-                new { Key = "--squirrel-obsolete", Value = _obsolete ?? defaultBlock },
                 new { Key = "--veloapp-uninstall", Value = _uninstall ?? defaultBlock },
-                new { Key = "--squirrel-uninstall", Value = _uninstall ?? defaultBlock },
+                // ignore the legacy hooks
+                new { Key = "--squirrel-install", Value = defaultBlock },
+                new { Key = "--squirrel-updated", Value = defaultBlock },
+                new { Key = "--squirrel-obsolete", Value = defaultBlock },
+                new { Key = "--squirrel-uninstall", Value = defaultBlock },
             }.ToDictionary(k => k.Key, v => v.Value, StringComparer.OrdinalIgnoreCase);
             if (args.Length >= 2 && fastExitlookup.ContainsKey(args[0])) {
                 try {