diff --git a/src/SquirrelCli/Program.cs b/src/SquirrelCli/Program.cs
index 8d14eeda..60667d6a 100644
--- a/src/SquirrelCli/Program.cs
+++ b/src/SquirrelCli/Program.cs
@@ -381,10 +381,16 @@ namespace SquirrelCli
             var setupExeDir = Path.GetDirectoryName(setupExe);
             var setupName = Path.GetFileNameWithoutExtension(setupExe);
             var culture = CultureInfo.GetCultureInfo(package.Language ?? "").TextInfo.ANSICodePage;
-
             var templateText = File.ReadAllText(HelperExe.WixTemplatePath);
+
+            // WiX Identifiers may contain ASCII characters A-Z, a-z, digits, underscores (_), or
+            // periods(.). Every identifier must begin with either a letter or an underscore.
+            var wixId = Regex.Replace(package.Id, @"[^\w\.]", "_");
+            if (Char.GetUnicodeCategory(wixId[0]) == UnicodeCategory.DecimalDigitNumber)
+                wixId = "_" + wixId;
+
             var templateData = new Dictionary<string, string> {
-                { "Id", package.Id },
+                { "Id", wixId },
                 { "Title", package.ProductName },
                 { "Author", package.ProductCompany },
                 { "Version", package.Version.Version.ToString() },